Importers face continued pressure from volatile exchange rates and global supply chain disruptions, which affect purchasing costs, delivery schedules and product availability.
Ali Nafzat Karman, General Manager of Philip Morris Egypt and the Levant, said the company remains committed to meeting the needs of adult smokers and nicotine users in the Egyptian market, while supporting Philip Morris’ vision for a smoke-free future.
To achieve this objective, a recent meeting took place, attended by leaders and representatives of export councils.
He highlighted recent price decreases, aligning with the government's recent actions in collaboration with the banking sector to ensure an adequate supply of foreign currency, thereby boosting the availability of goods and commodities during this period.
Subsequently, the decline will continue to escalate in the following days, ultimately reaching a reduction of 30% after the conclusion of Eid Al-Fitr.
